Saadia Mirza (The designer)
Saadia Mirza is one of the best Pakistani fashion designer known for her revealing feministic dresses. Saadia Mirza VIRTUES, the label, is boldly quixotic. Unique in its creations, the outfits are like costumes, defining individual women with a raw power and fascination, which is in all essence characteristic of true femininity.
Saadia Mirza is one of the best Pakistani fashion designer known for her revealing feministic dresses. Saadia Mirza VIRTUES, the label, is boldly quixotic. Unique in its creations, the outfits are like costumes, defining individual women with a raw power and fascination, which is in all essence characteristic of true femininity. VANITY – A vibrant bridal line, VANITY is by far the most indulgent, with embroidery done with real gold thread and embellishments in swarovski crystals, real stones, pearls, Indian polki and diamonds. The fabrics are lush and rich, and with the ornate craftsmanship on it, the regal outfit is set to be special and different.
VISION – The western end of the label, VISION offers a complete range of classy outfits with a very fine quality finish that sets it apart from most of the western apparel being made in Pakistan. Extremely contemporary, Saadia chooses not to replicate old and conventional designs that so many of the design houses are producing. Instead she opts to design from scratch, leaning on her personal imagination, which lends individuality and creativity to the creations.

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